Social Media and SEO

Search engine optimization and social media marketing are now inexorably linked to any modern website optimization strategy. The changing scenario between Google Yahoo and Bing will now address social media and SEO as major factors of page rank and search indexing. An example query like “seo services” if you were to rank for this term you may actually get it from social network listings well before your website can. The important factor is “is this getting new client leads” The answer is a resounding yes, social network marketing has the ability to clients to see your business services. However, the interaction between the blog, video, tweet or Facebook page needs to be specialize to engage the potential client or user. This point has been driven over and over yet businesses do not realize that localization and specialization of social media are the cornerstones of the marketing process as far as social networks are concerned. There is simply too much static and traffic to get a familiar message through. One strategy to avoid lost resources and time management using the networks is the adaptation of integrating with search engine optimization. What does this mean? It means if you spend so many hours marketing online within the social framework would it not be better to utilize time to promote your own website links and social interaction. How is this done? Many businesses and people that were internet savvy ten years ago started company or corporate blogs. They also created a presence within their field of business or services, that produces not only authority on an informational level but an authority in the search engines due to the massive amount of information being processed on the site.Giving all of your time & resources within the framework of the social network means that if any popularity within the social website is lost, your popularity and time spent gaining friends fans and links will be to no avail. (read MySpace) By utilizing search engine optimization and integrating your social network to your own website you’ll begin to gain some control as to where the resources will best be spent. There is a duality involved meaning that it is still wise to engage on face book but you need to look at your own business model and to see what leveraging factors can best be attained on your face book fan page. One consideration for Facebook is the advertising feature, this is not a free service. However, it is cheaper than any pay per click programs currently available. It may be best to try modeling a test advertisement to see if you can leverage clients off of face book. If you can run a test analysis advertising campaign within the social network like face book it may come down to the same old thing that it takes money for advertising. To utilize the social networks for link building strategies and basic search engine optimization can leverage many resources that can move in the lateral direction to your business model. Basic search engine optimization practices such as having your employees create a profile that links back to your company and creating a blog with a links to your services will help with basic a SEO optimization. Any extensive search engine optimization features should be employed by someone who is proficient at the subject and studied link building strategies key word density and the many traits to do with SEO. What you’re trying to create within social media is an easy strategy for link building and driving people back to your website. Many social networks carry the page rank of PR6 or higher. The next step is selling your business on your website landing page. Does your landing page SEO convert clients now? Social media websites like Facebook, twitter and YouTube can all have an amazing factor of client leads and referrals.Some very simple SEO things are title tags, on page SEO, alt tags for photos and do follow back links. On page SEO is one aspect that clients can get a basic grip on. Any pages or posts pertaining to your business keywords will rank if the post or pages are consistent and offer an authority on the information provided. Keyword driven content is usually a compromise between that the client wants and what Google wants. Social media Facebook pages that are linked to your website is a way you can add your own content daily. A business blog or Facebook page can be the place you add your daily content that will help your website SEO. Learning the basics of SEO and if you should supply some or all of your website content is a conversation needed with your SEO company. If you are familiar with the WordPress application for website building you know there is less need for extensive HTML knowledge as WordPress takes care of the heavy lifting where PHP and HTML are concerned. You can find an SEO and social media service local to you that offers extensive social media marketing and multimedia optimization.If you learn some of the basics of SEO and social media you can have a better understanding of your website optimization and the language of SEO. Keeping an eye on your internet marketing, social media strategy not only helps you, but your prospective SEO social media company. Interfacing a streamlined client conversion system is not only dependent on search engine optimization but your own engagement within the social media world.